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Organic Competition An estimate of how difficult it is to rank highly for this keyword in organic search.

Buyer Keywords These keywords include certain phrases commonly associated with purchases.Daily Time on Site Average time in minutes and seconds that a visitor spends on this site each day.Keyword Gaps This site is not gaining any traffic from these keywords.Similar Sites by Audience Overlap Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.How to use similar sites Site’s Overlap Score A relative level of audience overlap between this site and similar sites.

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