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There was also a short-lived hour-long program called By Request in which viewers could call a 1–900 hotline number to request their videos.Also in 1991, a popular morning program was introduced called Hits News & Weather that ran from 7 AM to 9 AM ET.As an added touch to make the network more like a televised radio station, the early years of the network featured jingles in their bumpers produced by JAM Creative Productions in Dallas, who had previously made jingles for radio stations worldwide.The format left room for occasional ad-libs by the VJ, a godsend for emcees such as Imus and O'Donnell.VH1 to One was a program in the Video Hits One days that was very similar to Behind The Music.
One popular weekend program was called Video Rewind, in which blocks of 1980s videos from one particular year would play for an hour.
At first many different musicians guest-hosted the program, but eventually musician/songwriter Ben Sidran became the permanent host.
New Age music videos continued to play on the channel into the 1990s.
They would be seen on the Sunday morning two-hour music video block titled Sunday Brunch.
Once VH1 established itself a few years later, they catered to Top 40, adult contemporary, classic rock, and 1980s mainstream pop.